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Build a creative brief deck, put together a case study, present the findings of your market analysis, or create a digital marketing plan with Pitch's free marketing presentation templates.
Beautifully designed and extremely easy to use, our templates will guide you through the process of building your next marketing deck.
Marketing presentations can take many different forms, but the content they include must be tailored to the audience.
Here are some important steps to follow as you build your marketing deck.
Understanding your audience is key to an effective marketing presentation. No one wants to listen to generic presentations aimed at a general audience — it’s irrelevant and a waste of time.
Knowing your audience and the information they need will help shape your presentation content.
To help you get started, here’s what you need to pin down:
These will help you identify your audience and relevant stakeholders, but they’re also useful for creating a general narrative arc for your presentation.
Use anything that will help your audience stay engaged. Draw on real-life examples and stories to make your presentation more colorful. Some audiences may appreciate witty wordplay, memes, or all the gifs in the slides.
Did you know that people retain up to 22 times more information when they hear an engaging story compared to facts or statistics?
A great marketing presentation is, at its core, an engaging story. One of the most recognizable narrative formats is the “dramatic arc”, which begins by introducing conflict and developing this narrative tension until it reaches a climax.
Eventually, it resolves the main conflict and closes the loop. This structure is a handy jumping-off point to develop the story arc of your presentation.
Make sure your presentation's structure is logical and follows a clear narrative. When you can, include a story in addition to numbers: Qualitative information, such as a quote from a customer testimonial or interview, can often enrich the data you're presenting and help you get your point across.
The structure of your deck depends on the type of marketing presentation you're working on.
Most decks start with an introduction slide outlining the goals of the presentation. Many include a KPI update to keep everyone aligned on how your strategy has been working so far.
Decks focusing on research or strategy often include an audience overview with both demographic and psychographic data on your target market as well as a slide on buyer personas.
It's also useful to include a timeline slide in your presentation — whether you're planning a digital marketing campaign or just breaking down your overall marketing strategy into actionable steps.
Lastly, data visualizations are almost always present in marketing presentations — they can help show the progress you're making, illustrate the different segments of the market you're serving, or break down your marketing budget.
Each slide of your marketing presentation is an opportunity to reinforce your brand. Consistency is key to driving home your main point. Reusing existing materials helps you focus on the key message you want to deliver, then tailor it with polish.
Presentation design is crucial. Think about how your audience will view the presentation — whether it’s a screen share over Zoom for an internal audience or a large meeting room with a big projector.
For instance, dense blocks of text will be virtually unreadable from the back of a hall, so you’ll want to use visuals and rely on voice-over instead.
With Pitch, you can create consistent decks with a professionally designed look. Try out any of our free, professionally-designed templates and customize them to fit your brand.
Marketing is about storytelling. In today’s world, especially in tech and companies using a product-led growth strategy, a great story is key to standing out in a sea of similar products and getting a potential customer to take the first step to try your product.
Pick the most relevant data points and weave them into your narrative. According to researchers Chip and Dan Heath, building stories around statistics is around 12 times more memorable than data points alone.
Can you compare your product to others the audience is familiar with? Give people context, whether that’s contemporary trends, predicted growth, future difficulties, or implementation strategies.
Let the data do the talking. Show off your progress with numbers, graphics, and data visualizations — Pitch allows you to create a variety of charts and import data directly from Google Analytics, ChartMogul, or a CSV file.
Collaboration makes for better presentations. For one, giving stakeholders a place at the table gets them engaged early on and creates mutual interest: People will be more invested in your marketing plan if you can also demonstrate your interest in helping them.
For another, there’s a limit to one’s own perspective, so tapping into other people’s expertise and insights will benefit almost any idea or project.
Whether you’re soliciting feedback or asking for help with buy-in, laying some groundwork beforehand will help other stakeholders warm up to the message you’re trying to communicate.
After you create a comprehensive deck, you need to deliver the presentation. Here are some tips that can help you win your audience over.
First impressions matter. You have 5 to 15 seconds to hook your audience before they begin drifting, so make the first slide as impactful as possible.
You could start with a quote, a fascinating fact, an unusual statistic, or data point. You could ask a provocative rhetorical question to set up the central conflict, which you’ll spend the presentation resolving.
Whatever you choose to do, make sure you introduce your key message early. This keeps your audience focused and hungry for more.
It’s tempting to cram additional information into your presentation. But the secret to success is to leave your audience wanting more than what you’ve given them. Drop hints and breadcrumbs. Give them just enough to keep them curious, but not so little that the effort isn’t worth the reward.
Ideally, you should focus on no more than three key points throughout that reinforce your main goal. All anecdotes, information, and supporting data should drive your main point home. If you can end with a crystal clear call to action or a strong takeaway for the audience to focus on, even better.
Even the most detailed slide decks won’t always replicate context for people who weren’t in the meeting or call. That’s where Pitch recordings come in.
Recordings allow you to embed short, expressive videos in multiple slides, with the option to play presentations with recordings and manage playback speed. By transforming each slide into an easily managed, on-demand viewing experience, recipients can digest the whole presentation at their own pace.
They also help save time when customizing presentations. You can reuse videos addressing the core of your story across presentations, and spend more time crafting personalized introductions and pitches.
Making a marketing presentation is easy with Pitch! Get started by clicking on a marketing presentation template you'd like to use and hit Use this template.
If you don't have a free Pitch account yet, you'll need to sign up for one — we promise it only takes a few seconds. Next, you'll be able to edit the template's content and turn it into a professional presentation that's uniquely yours.
Of course! Pitch lets you create slide styles to make sure every presentation you build is on-brand. Save the style in your workspace and your team will be able to reuse it across future presentations.
Yes! With Pitch, you can easily involve stakeholders to work with you on presentations by inviting individuals to view, comment, or edit slides.
Or, if you’re working asynchronously, being able to assign slides to team members and check on progress through slide statuses can also streamline the building process and avoid complex versioning confusion. You might also want to work on the presentation together in real-time via live video.
Ready to create and deliver a powerful marketing presentation? Try a marketing presentation template from our gallery, or learn how we use Pitch internally for company updates, remote onboardings, virtual offsites, and more.
